Lance Tarrance now on board the Straight Talk Express

From the Hotline:

Respected Republican strategist Lance Tarrance Jr. has signed on with Sen. John McCain's Straight Talk America PAC as senior strategist. McCain: “I am delighted Lance will be lending his considerable talents to Straight Talk America. He has been a longstanding central player in electing Republicans to office, and I am grateful Straight Talk will benefit from the strategic experience of such a distinguished professional.” Tarrance: "I appreciate Senator McCain’s commitment to maintaining a Republican majority through the 2006 election cycle, and I am glad to be a part of his effort."

Tarrance is one half of RT Strategies, with Dem Thomas Riehle. The two produce the Cook Report/RT Strategies poll. The firm has no campaign clients this cycle.

The architect of the GOP's "Southern Strategy" is now on board Team McCain. In 2000 Tarrance presented the idea of a GOP "Hispanic Strategy." The implications of such a move could keep the GOP in power for decades, but more importantly it allows the only party with solutions and ideas to continue bringing opportunity and possiblity to all Americans.